The hottest industry elite click printing refresh

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In order to better understand the present and future of the printing industry, international printing has approached several elites in the printing industry. Please sum up the past and predict the future with the present

new printing business opens up new business opportunities for digital printing

Senior Vice President of franksteinberg Xerox business development and color production printing service group

in the 21st century of the digital era, the global printing industry is facing strategic changes. According to the prediction of authoritative institutions, at present, 78% of full-color printing operations are less than 5000 pages. By 2007, 22% of color digital printing documents from automobile tailgate will need to be versioned and personalized; By 2008, the annual growth rate of the global on-demand printing market contributing wisdom and strength to the construction of a non-ferrous metal industrial power will reach 12%; By 2010, 20% of printing operations need to be completed within 24 hours. Facing the new situation, the printing industry also needs to develop "new printing business". The new printing business is to open up new business opportunities for digital printing, make up for what traditional offset printing cannot do, provide users with more comprehensive services, and bring them more business opportunities. The new printing business integrates the correct business model, correct technology and correct workflow to meet the various needs of customers and bring new profit growth opportunities to customers

at present, the global digital printing market, including the turnover from content generation to printing production and distribution, has reached US $1.2 trillion, and the printing volume of color digital printing is also surging at an alarming rate, which has reached eight times the growth rate of traditional offset printing, and has become the brightest spot in the whole printing market. The printing volume of color documents will increase from 15billion in 2002 to 75billion in 2007. The traditional printing mode can only make people more dependent on the production capacity of the equipment, while the new business service mode is to use the correct printing technology, combined with the correct process flow, to provide customers with comprehensive and accurate services, and to bring customers more business opportunities

at present, Xerox is cooperating with customers who lead and create a new business model in the printing industry to jointly develop new printing business, so that customers can change from the traditional "post production sales" to the "sales before production" mode, and from the "mass sales" to the "mass customization" mode. This new service model is also the "right business model" Xerox uses to promote the development of next-generation technologies, solutions and services

printing is information service

Ren Weiquan, President of Beijing Founder Electronics Co., Ltd.

with the development of society, information is becoming more and more important to mankind and has become an essential element of life. In the past, information dissemination depended on words (printing) and sound (Language). Today, there are audio-visual (radio and television) and interconnection. With the development of information communication technology to multimedia and cross media, printing technology is also developing rapidly. Printing has become an important part of modern information communication technology

in the information age with the characteristics of diversification, personalization and increasingly high requirements for timeliness, the information dissemination model has changed substantially from a single process of production and release to a two-way process of release and on-demand service request. Based on this, variable and personalized content, on-demand, real-time, easy remote access and other factors will become the characteristics of the future printing and publishing industry. The traditional fixed-point and professional printing can no longer meet people's needs. The boundary between publishing, printing and distribution will no longer be obvious until it is fully integrated

information is transmitted through the Internet, but this does not reduce the use of paper, nor does it replace printing. However, the massive application of digital technology and network technology has indeed changed the traditional production mode of publishing and printing. Digital technology will not only change the production tools of printing and publishing, but also change the business form of printing and publishing. Today, the organic integration of traditional printing and publishing and digital technology has become the consensus of the industry. We can boldly predict that the printing industry will move towards information services. Among them, integrity is the core of information service, processing multiple outputs at one time is the key of information service, and database technology is the basis of information service

the fast, on-demand, variable and personalized digital printing system, carried on the wide area Internet platform, constitutes the infrastructure of the printing industry in the information age, ensuring that information consumers change from passive consumption to active consumption. The change of the concept of information consumers affects the change of the business ideas of printing publishers, and finally leads to the change of the business model of printing and publishing industry. On demand publishing, on-demand newspaper printing, data express services and information value-added services will constitute the main business forms of printing in the future

the printing industry will move towards personalization and short edition

SHEN Kangshan, vice president of global sales and administration Kodak Wanyin

with the demand of the market, the printing industry will move towards a numerical targeted and professional development trend of displaying the functions of the experimental machine, and live parts will tend to be short edition. For example, in marketing, our goal is not to contact 10 million people, but to communicate with some targeted customers, even if there are only 100000 people. In addition, I think the future printing is an integration, a combination of data and information management technology, customer data management and the latest printing technology for information integration, so prints need to be highly targeted. And with the continuous development of printing technology, printing will develop in the direction of combining traditional and digital printing. In the future, there will be more perfect digital solutions to replace this combination of printing

for the entire printing industry, the international standard for the market share of digital printing is 10% - 11%, while in the Chinese market, the proportion is 2% - 3%. Therefore, the development potential of digital printing in China is very large, and the existing environment is not very advanced. Cutting the complexity and simplifying it is convenient for the people and enterprises, which is conducive to the development of digital printing. But I believe the trend is certain. It takes some time to cultivate. We want long-term development here. For some difficulties encountered in development, I think this is not a bottleneck problem, but some specific phenomena arising from different markets. For example, the labor cost in Europe and the United States is quite high, and there may be some differences here. We need to make a comprehensive comparison and implement specific strategies, which takes time to develop

we have a unique way to cultivate the entire industry market and let users accept digital printing. We regard ourselves as a platform, encourage customers to communicate, and strive to let more users share world-class experience. During this exhibition, we invited a user from Germany to China for face-to-face communication and sharing with Chinese customers. He is quite successful in the field of digital printing. In addition, in order to better serve users, we help users make full use of existing devices, and we can provide them with effective solutions in both hardware and software fields

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